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      <image:caption>Illustration courtesy of MidJourney</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.justinkerrdesign.com/insights-about-branding-design-and-marketing/its-the-end-of-the-world-as-we-know-it-and-i-feel-fine</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.justinkerrdesign.com/insights-about-branding-design-and-marketing/colin</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights About Branding, Design, and Marketing - Who knew a website about bricks could be so engaging? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/b44fe64f-70e0-4633-aff4-43af4aa1962e/stonecycling+product+detail.png</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Who knew a website about bricks could be so engaging? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Insights About Branding, Design, and Marketing - Swoosh, there it is. Part 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Insights About Branding, Design, and Marketing - Swoosh, there it is. Part 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Robot images courtesy of Andrew Szurley</image:caption>
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    <image:image>
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      <image:title>Insights About Branding, Design, and Marketing - Will I be replaced with a design robot? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/40de9bf6-339b-468a-835f-706878711b52/andrew+2.png</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Will I be replaced with a design robot? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/3dca26b1-1fef-4148-8833-68660532d754/andrew+3.png</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Will I be replaced with a design robot? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/7f98c93a-abc2-4f65-a7b6-8ce456fad8c5/andrew+4.png</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Will I be replaced with a design robot? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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    <image:image>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1573340178889-CQAEQRZL7DKB5USZ1UIP/investment.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Your brand is an investment in your business</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/insights-about-branding-design-and-marketing/your-brand-needs-a-message-a-face-and-a-voice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1572743631080-GF1O2TJMLMZHT20QJYBU/message_face_voice2.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Your brand needs a message, a face, and a voice</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/insights-about-branding-design-and-marketing/what-is-your-logo-worth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1571678871313-EO8GBYT1E6BCVYITSF5C/how_much_logo_worth.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - What is your logo worth?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1571677126449-P4KQHJT8WNXW57T8B8KW/Nine_and_Two_Thirds_logos_final.png</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - What is your logo worth?</image:title>
      <image:caption>This is a very simple logo usage guide I created for a recent client. More complex branding guidelines include information about color, typography, imagery, marketing copy, and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1571678119843-OH6VYBYPG6Q6OQFZ7LHG/coffee_tribe.png</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - What is your logo worth?</image:title>
      <image:caption>In the coffee brand wars, which tribe do you have an emotional connection to?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/insights-about-branding-design-and-marketing/rebranding-myself</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1567469403967-867HVDT5UNXV4INIHQYK/Pirate_Justin_Kerr.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Embracing the Pirate Side</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1568043792680-4PUGT6SE17KWLQ2U5XAE/2019-Design-Catalyst-Grantees.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Embracing the Pirate Side</image:title>
      <image:caption>The Design Catalyst cohort. “Closeted” pirate on the far left.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1568043146808-6BKNI7000MP2MAIC82P1/2019-Design-Catalyst.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Embracing the Pirate Side</image:title>
      <image:caption>Explaining to Mayor Elorza the context of being “fully-cocked.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/insights-about-branding-design-and-marketing/the-humble-designer</loc>
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    <priority>0.5</priority>
    <lastmod>2024-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1567202385389-YJDW95Y6WYUFUICHLT0G/the+humble+designer</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - The Humble Designer</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/insights-about-branding-design-and-marketing/how-i-designed-a-face-for-a-professional-photographer</loc>
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    <lastmod>2024-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1566685610361-SNQQW524QIRE6LCCA1S4/bill_photo.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - How I Designed a Face for a Photographer</image:title>
      <image:caption>The three amigos on a road trip in 2014. That’s Bill on the right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1566684444653-70B34JHBSNFRFNG9DME0/wparmentier_portfolio_layout1.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - How I Designed a Face for a Photographer</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/insights-about-branding-design-and-marketing/awards-dont-mean-a-damn-thing-if-your-website-sucks</loc>
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    <priority>0.5</priority>
    <lastmod>2024-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1566080630572-026VG9UHS7NDP8QPXTDG/website_awards_optimized.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Awards don’t mean a damn thing if your website sucks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1566080814344-EXQBG5GLSNK59PLG0EEK/letters1_optimized.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Awards don’t mean a damn thing if your website sucks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1566080843534-XMHQ1LTZBVQLM5QSOTNX/letters2_optimized.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Awards don’t mean a damn thing if your website sucks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1566080859172-IBIDSHHE5HR6KB7KKD9T/letters3_optimized.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Awards don’t mean a damn thing if your website sucks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1566080874140-NRTZIDNA7HP8BB75AGJJ/activetheory1_optimized.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Awards don’t mean a damn thing if your website sucks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1566080889712-INJS34GF06SX9QZZHOLD/activetheory2_optimized.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Awards don’t mean a damn thing if your website sucks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1566080901042-MWDM8DZUPN8JN19AY34W/activetheory3_optimized.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Awards don’t mean a damn thing if your website sucks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1566080915679-A1HEU0VFZ87RC1KO1WX0/paradise1_optimized.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Awards don’t mean a damn thing if your website sucks</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1566080928155-XW32EDGIJ61S3V7CZHLH/paradise2_optimized.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Awards don’t mean a damn thing if your website sucks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1566080942334-VZTU2ZKE70EQA58SC6RD/paradise3_optimized.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Awards don’t mean a damn thing if your website sucks</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/insights-about-branding-design-and-marketing/climb-out-of-the-jar</loc>
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    <priority>0.5</priority>
    <lastmod>2024-12-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565396751606-OXQR5MOFXQXQX8KQDS3Q/climb_out_of_jar.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - Climb Out of the Jar</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/insights-about-branding-design-and-marketing/a-little-bit-of-the-authentic-you-goes-a-long-way</loc>
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    <priority>0.5</priority>
    <lastmod>2024-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565401871597-QE7UYWDHLAOHDCYLLWPL/bigsmile.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - A little bit of the authentic you goes a long way</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565401908422-2FA6LSODRYKVW8X8V3Z7/Invision_newsletter_descriptive_links_inset.png</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - A little bit of the authentic you goes a long way</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/insights-about-branding-design-and-marketing/theres-a-fine-line-between-clever-and-stupid-design</loc>
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    <lastmod>2024-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565402161087-J6RJVKESTMF6FFNXF1EF/david_st_hubbins.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - There's a fine line between clever and stupid design</image:title>
      <image:caption>“It's such a fine line between stupid, and uh... clever.” – David St. Hubbins, “This is Spinal Tap”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565402080601-S4GJLQXBD0PMXYVYIPM6/clever_stacked_letters.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - There's a fine line between clever and stupid design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565402119315-LUB21U1ZLK5YC9MLFR43/stupid_stacked_letters.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - There's a fine line between clever and stupid design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/insights-about-branding-design-and-marketing/how-kim-jong-il-inspired-me-to-write-a-post-on-the-value-of-good-design</loc>
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    <lastmod>2024-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565402851337-NVNTFENJ79K1R2CQ3XKA/kim-jong-il.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - How Kim Jong-il inspired me to write a post on the value of good design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565403319618-RKQ7RFWHSD639QIRSQS5/GoLocalProv_ad1.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - How Kim Jong-il inspired me to write a post on the value of good design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565403406326-PQ6WEE97S5F48L8YRJXP/PCFR_ad.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - How Kim Jong-il inspired me to write a post on the value of good design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565403344800-47WZK73WTMCI6ZH50W3A/GoLocalProv_ad2.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - How Kim Jong-il inspired me to write a post on the value of good design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/insights-about-branding-design-and-marketing/the-most-important-part-of-your-website</loc>
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    <lastmod>2024-12-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565395900665-APVB20S90JI0XY7XFM5G/most_important_part_of_your_website.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - The Most Important Part of Your Website</image:title>
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  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/insights-about-branding-design-and-marketing/i-see-design-problems</loc>
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    <priority>0.5</priority>
    <lastmod>2024-12-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565399331830-KAN6T74VGBUQ30ZQH6JL/i_see_design_problems.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - I See Design Problems</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565399414129-GIT4LHU2WFQ9ZM53Z266/Dashboard.gif</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - I See Design Problems</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565399492177-IZOJ6DRU0HV5MB43DB7R/dash.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - I See Design Problems</image:title>
      <image:caption>Design problems: unnecessarily mixing analog and digital displays, lack of proper spacing between different data, placing unrelated data next to each other, decorative elements adding visual noise, just to name a few.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565399563975-LT7N7SKKUW8JW36NFF87/dash_revamp1.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - I See Design Problems</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565399586170-3GXDIHHP9R033JIDICYJ/dash_revamp2.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - I See Design Problems</image:title>
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  <url>
    <loc>https://www.justinkerrdesign.com/insights-about-branding-design-and-marketing/theres-no-excuse-for-using-bad-stock-photography</loc>
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    <lastmod>2024-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565397879199-VFCZPIA6ZDUGV7I6FXXA/no_excuse_for_bad_stock_photos.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - There’s no excuse for using bad stock photography</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565398005686-6UFFEG1X5JV5MO0L52X6/good_vs_bad_stock_photos.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - There’s no excuse for using bad stock photography</image:title>
      <image:caption>Which one of these stock photos says "teamwork" and which one looks like some sort of weird corporate seance? Natural lighting, natural placement of people in space, and natural interactions make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565398188410-AUBR965ACBZCDGHJQ61M/affordable_and_quality_stock_source.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - There’s no excuse for using bad stock photography</image:title>
      <image:caption>Purchasing a license to use this image will cost you the equivalent of three trips to Starbucks. Using this image without purchasing a license may cost you ten times as much in fines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1565398284374-OR9KFJ4FC82G414OLQ5O/citizen_stock_source.jpg</image:loc>
      <image:title>Insights About Branding, Design, and Marketing - There’s no excuse for using bad stock photography</image:title>
      <image:caption>Some stock companies have curated collections focused on particular subject matter. Citizen Stock has a great selection of real people, not models, silhouetted on a white background for easy use and placement in layouts.</image:caption>
    </image:image>
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    <lastmod>2026-03-13</lastmod>
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    </image:image>
  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/subscribe-to-the-newsletter</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1568835138121-D0G1XTOZ3KFC0QIGUQHX/join-the-crew2.jpg</image:loc>
      <image:title>Subscribe to the Newsletter</image:title>
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    <loc>https://www.justinkerrdesign.com/nine-and-two-thirds-identity</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1571100291359-477GE2QG56644QKTJKZW/nine_and_two_thirds_portfolio_layout1.jpg</image:loc>
      <image:title>Nine and Two Thirds Identity</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1571100461773-8CBEQMBO0JHNNXCRZV6U/nine_and_two_thirds_portfolio_layout2.jpg</image:loc>
      <image:title>Nine and Two Thirds Identity</image:title>
      <image:caption>Some of the concept sketches. The hard part was bringing the approved concept to finished design without losing the soul of the sketch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1571100291359-477GE2QG56644QKTJKZW/nine_and_two_thirds_portfolio_layout1.jpg</image:loc>
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  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/bug-light-bookkeeping-refreshed-brand</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1624738898955-2XVOTLMQ9IZM3XY1ZJH5/bug_light_bookkeeping_brand_feature.jpg</image:loc>
      <image:title>A refreshed brand for local bookkeeper with deep roots</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1624739188444-Q16LTOML4RXLXSYUXNM8/Bug+Light+logo+old.jpg</image:loc>
      <image:title>A refreshed brand for local bookkeeper with deep roots</image:title>
      <image:caption>Original Bug Light Bookkeeping logo</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1624739232469-C2KAJDN6SP683SHCX5F4/buglight1.jpg</image:loc>
      <image:title>A refreshed brand for local bookkeeper with deep roots - Make it stand out</image:title>
      <image:caption>Duxbury Pier Light in Plymouth (The “Bug Light”)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1624741829690-26MYWE4D2O775A9XA9BK/bug+light+bookkeeping+brand+themes+with+title.jpg</image:loc>
      <image:title>A refreshed brand for local bookkeeper with deep roots - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1624739524511-M9VZYCRDOM8U31T587JM/bug_light_bookkeeping_lighthouse_iterations.jpg</image:loc>
      <image:title>A refreshed brand for local bookkeeper with deep roots - Make it stand out</image:title>
      <image:caption>Some iterations of the light house graphic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1624739587831-T85C3GHTCFFS5RXIJQG3/bug+light+bookkeeping+logo+guide.jpg</image:loc>
      <image:title>A refreshed brand for local bookkeeper with deep roots - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1624738898955-2XVOTLMQ9IZM3XY1ZJH5/bug_light_bookkeeping_brand_feature.jpg</image:loc>
    </image:image>
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    </image:image>
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    </image:image>
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    </image:image>
    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/blue-institute-new-brand-identity-system</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1624929165432-IRCTHQMKS87HE0S3IPNL/blue-institute-applications-1_optimized.png</image:loc>
      <image:title>The Blue Institute: a new brand identity system for blue innovators and educators - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/f64ec335-3fa4-46fd-94c5-99682c498ad5/old+blue+logos.png</image:loc>
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    <image:image>
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    </image:image>
    <image:image>
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    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/e414f491-0ca3-44af-ae93-08605b70958c/ckuot1SHN8r.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1624929210901-RZMAGBBYOMNPPJ5HSDYC/blue-institute-applications-2_optimized.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/66ec25ee-73fa-408c-997a-be5118848c20/Second-Serve-portfolio-image.jpg</image:loc>
      <image:title>The Blue Institute: a new brand identity system for blue innovators and educators - Second Serve Resale</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/f6d2b334-490c-4985-98b5-8207b84e6356/Primal-2381.jpg</image:loc>
      <image:title>The Blue Institute: a new brand identity system for blue innovators and educators - Primal Physical Therapy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/512baa4f-be08-4107-8a71-f70332603100/smartmockups_l03x6zwc.jpg</image:loc>
      <image:title>The Blue Institute: a new brand identity system for blue innovators and educators - Advanced Comfort Systems</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/25105ce8-5156-4b3b-90fc-596c41cae16f/brady+glass.png</image:loc>
      <image:title>The Blue Institute: a new brand identity system for blue innovators and educators - Brady Law</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/the-face-of-a-global-artist</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1628336881137-N7LW6LA8YZ1U1S8BE7B5/FGA_feature_image2.jpg</image:loc>
      <image:title>Coffee table book for an award-winning makeup artist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1628362022653-IBLRME00NVARBR5BSIGK/FGA_portfolio_thumbs2a.jpg</image:loc>
      <image:title>Coffee table book for an award-winning makeup artist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1628362044366-NW0DGAN28JV93NJ15XQ3/FGA_portfolio_thumbs2b.jpg</image:loc>
      <image:title>Coffee table book for an award-winning makeup artist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1628362072977-AMNZNNDZ7ICT69WOY05F/FGA_portfolio_thumbs2c.jpg</image:loc>
      <image:title>Coffee table book for an award-winning makeup artist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1628362089848-5YW6TUD1TM9CMHT61B0N/FGA_portfolio_thumbs2d.jpg</image:loc>
      <image:title>Coffee table book for an award-winning makeup artist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1628360967206-RNU0BP4ZXHNXQ72JQP7N/FGA_portfolio_thumbs3.jpg</image:loc>
      <image:title>Coffee table book for an award-winning makeup artist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1628361321040-BYJ267D6BXLA00E3VXWP/FGA_portfolio_layout5.jpg</image:loc>
      <image:title>Coffee table book for an award-winning makeup artist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1628336881137-N7LW6LA8YZ1U1S8BE7B5/FGA_feature_image2.jpg</image:loc>
    </image:image>
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    </image:image>
    <image:image>
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    </image:image>
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    </image:image>
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    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1628361321040-BYJ267D6BXLA00E3VXWP/FGA_portfolio_layout5.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/primal-ptsm</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/706c1458-8c91-4e16-b28a-dd9325f03efd/Primal+PTSM+brand+themes.jpg</image:loc>
      <image:title>A primitive brand for an advanced physical therapy and sports medicine practice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/e2e9e618-a390-4b3b-9082-01efb89a2a6c/Primal-PTSM-brand-exploration-1.jpg</image:loc>
      <image:title>A primitive brand for an advanced physical therapy and sports medicine practice</image:title>
      <image:caption>Early “evolution” concept</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/12e6357b-641c-4737-980e-360e25320196/Primal-PTSM-brand-exploration-2.jpg</image:loc>
      <image:title>A primitive brand for an advanced physical therapy and sports medicine practice - Make it stand out</image:title>
      <image:caption>Early “cave drawing” concept</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/818bfe0d-3c66-4d26-a2ec-52e21d6a7c34/Primal_logos_guide-1.jpg</image:loc>
      <image:title>A primitive brand for an advanced physical therapy and sports medicine practice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/706c1458-8c91-4e16-b28a-dd9325f03efd/Primal+PTSM+brand+themes.jpg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/12e6357b-641c-4737-980e-360e25320196/Primal-PTSM-brand-exploration-2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/818bfe0d-3c66-4d26-a2ec-52e21d6a7c34/Primal_logos_guide-1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/836399bf-c359-4a13-a246-132493beb393/Primal-2381.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/641280c8-3a48-4d4a-818d-a1487460ce67/bus+cards.png</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1624930435109-N5H15AUXBGRM80C7CCUE/blue-institute-applications-1_optimized.jpg</image:loc>
      <image:title>A primitive brand for an advanced physical therapy and sports medicine practice - The Blue Institute</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/66ec25ee-73fa-408c-997a-be5118848c20/Second-Serve-portfolio-image.jpg</image:loc>
      <image:title>A primitive brand for an advanced physical therapy and sports medicine practice - Second Serve Resale</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/512baa4f-be08-4107-8a71-f70332603100/smartmockups_l03x6zwc.jpg</image:loc>
      <image:title>A primitive brand for an advanced physical therapy and sports medicine practice - Advanced Comfort Systems</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/25105ce8-5156-4b3b-90fc-596c41cae16f/brady+glass.png</image:loc>
      <image:title>A primitive brand for an advanced physical therapy and sports medicine practice - Brady Law</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/clear-water-plumbing-new-brand-identity</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/eab41340-e805-420a-990c-bf28e0031f26/clear_water_portfolio_layout1.png</image:loc>
      <image:title>New brand identity for a plumber passionate about water quality</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/245765f5-d127-401f-8168-32652d5a1765/brand-survey.jpg</image:loc>
      <image:title>New brand identity for a plumber passionate about water quality - Make it stand out</image:title>
      <image:caption>Joel’s old logo looked ok in some applications, like his website, but got lost in translation in others, like embroidered apparel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/559d04d0-5138-4ca0-a300-24a561fdb2cf/clear-water-plumbing-logo-system.png</image:loc>
      <image:title>New brand identity for a plumber passionate about water quality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Small Business Marketing Support - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/d25a22de-aa8e-46cb-8382-7204618dc6b1/growth.jpg</image:loc>
      <image:title>Small Business Marketing Support - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.justinkerrdesign.com/second-serve-resale-clothing-brand-with-a-cause</loc>
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    <lastmod>2026-03-13</lastmod>
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      <image:title>Resale Clothing Brand With a Cause - The Blue Institute</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/f6d2b334-490c-4985-98b5-8207b84e6356/Primal-2381.jpg</image:loc>
      <image:title>Resale Clothing Brand With a Cause - Primal Physical Therapy</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Resale Clothing Brand With a Cause - Advanced Comfort Systems</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/25105ce8-5156-4b3b-90fc-596c41cae16f/brady+glass.png</image:loc>
      <image:title>Resale Clothing Brand With a Cause - Brady Law</image:title>
      <image:caption />
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  <url>
    <loc>https://www.justinkerrdesign.com/broad-arrow-creative</loc>
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    <lastmod>2026-03-13</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Broad Arrow Creative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/75a531c7-d31c-4489-ac37-82ccb221c944/bac_promotional_cards_Artboard-3.jpg</image:loc>
      <image:title>Broad Arrow Creative</image:title>
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    <image:image>
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      <image:title>Broad Arrow Creative</image:title>
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  <url>
    <loc>https://www.justinkerrdesign.com/advantages-of-strategizing-with-a-pirate</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-12</lastmod>
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      <image:title>Advantages of Strategizing with a Pirate</image:title>
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  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/w-parmentier-photography-brand-update</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-13</lastmod>
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      <image:title>W. Parmentier Photography - brand update</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/219b5094-8355-4297-9b2b-9e55829bd317/WPP-Brand-Adjustments-media-card.png</image:loc>
      <image:title>W. Parmentier Photography - brand update</image:title>
      <image:caption>We used a common back and multiple fronts for Bill’s print pieces to showcase his work and give him the ability to customize his marketing efforts.</image:caption>
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    <image:image>
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      <image:title>W. Parmentier Photography - brand update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/51638542-e730-4aec-ba5d-015a884b70c3/WPP-Brand-Adjustments-photo-card.png</image:loc>
      <image:title>W. Parmentier Photography - brand update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/fa8f06c1-7864-44e6-ad63-18030b2019af/WPP-Brand-Adjustments-media-mug.png</image:loc>
      <image:title>W. Parmentier Photography - brand update - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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    </image:image>
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    </image:image>
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    </image:image>
    <image:image>
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    </image:image>
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    <loc>https://www.justinkerrdesign.com/advanced-comfort-systems-brand-development</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-13</lastmod>
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      <image:title>Advanced Comfort Systems - brand development</image:title>
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    <image:image>
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      <image:title>Advanced Comfort Systems - brand development - Make it stand out</image:title>
      <image:caption>Three initial concepts for the new ACS logo. The “house” concept was selected as the winner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/6020b2af-5a0a-4819-8f79-e22792c5b4ef/ACS+logo.png</image:loc>
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    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1624930435109-N5H15AUXBGRM80C7CCUE/blue-institute-applications-1_optimized.jpg</image:loc>
      <image:title>Advanced Comfort Systems - brand development - The Blue Institute</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/66ec25ee-73fa-408c-997a-be5118848c20/Second-Serve-portfolio-image.jpg</image:loc>
      <image:title>Advanced Comfort Systems - brand development - Second Serve Resale</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/f6d2b334-490c-4985-98b5-8207b84e6356/Primal-2381.jpg</image:loc>
      <image:title>Advanced Comfort Systems - brand development - Primal Physical Therapy</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/25105ce8-5156-4b3b-90fc-596c41cae16f/brady+glass.png</image:loc>
      <image:title>Advanced Comfort Systems - brand development - Brady Law</image:title>
      <image:caption />
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  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/free-men-of-the-sea</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/a332d777-5fbc-4772-9203-c9ebd63e4ab4/smartmockups_ljt7hyd8.png</image:loc>
      <image:title>Free Men of the Sea website design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/5099af5b-b376-43b7-94c1-a7b1f1aaa720/FMOS_logo+copy.png</image:loc>
      <image:title>Free Men of the Sea website design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/5e9aaca8-56bc-4d15-9abc-32744f8794e1/smartmockups_ljt83zi3.png</image:loc>
      <image:title>Free Men of the Sea website design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/a332d777-5fbc-4772-9203-c9ebd63e4ab4/smartmockups_ljt7hyd8.png</image:loc>
    </image:image>
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    </image:image>
    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://www.justinkerrdesign.com/odyssey-wellness-tattoo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/43537388-5d79-459f-8f9d-a2a8fccc2c06/feature-image.png</image:loc>
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