Every company has a brand, whether they know it or not. It’s the experience their clients have with their product or service — good, bad, or otherwise. But it's not always self-evident.

Inserting your brand's personality into the details of your design can help you connect to your audience at an emotional level. It's a bridge between transactional and relational marketing.

Don’t make your audience work hard to understand the message of your design. It’s always better to be clear rather than clever.

Good design is a worthwhile investment for any business or organization because it has the ability to communicate in a clear, consistent and compelling way.

Build-it-yourself web platforms like Squarespace and Wix promise that you can build a beautiful and dynamic website in a single afternoon; which is only half the truth.

I see bad design everywhere: diner menus, building signage, websites, corporate logos, direct-mail flyers. And when I spot it I can’t help but think about how it could be improved. 

Despite the many advantages of custom photography, it’s not a sin to use stock photography on your website as long as you follow these few simple rules.