Discover your true brand

Develop an authentic brand for your business that communicates a clear, compelling message to the right audience.

  • Blue cargo van with 'Clear Water' branding, logo with water droplet containing 'CW', and text indicating plumbing, heating, and water purification services, set against a dark background.

    Brand Development

    Whether you’re a startup or an established business that’s ready for a brand refresh, it’s important to develop a brand that’s authentic to who you are. This involves both strategy and design.

    it's more than a logo
  • An iMac computer displaying a band website called Merge Records, with a band photo of four members, alongside a tablet and smartphone showing the same website with sections for shop, tour dates, and music releases.

    Website & Print Design

    To communicate a consistent brand message you need consistent, high-quality design for all your marketing touch points: website, social media and print marketing.

    cover all the bases
  • A detailed blue and white illustration of sailing ships on the ocean near rocky islands, with clouds in the sky.

    Expertise for Start-ups

    If you’re struggling to launch your start-up, book a one-on-one consultation and benefit from my 25+ years of brand and design expertise.

    Clarity, confidence, and a to-do list

Don’t overlook your brand strategy.

Entrepreneurs often neglect strategy when it comes to developing their brand, and marketing their business. In other words, they go off “half-cocked.”

Brand strategy services
  • A woman with shoulder-length hair wearing a dark T-shirt with a logo that says 'The Leadership Alliance, Est. 1992,' featuring an image of the Earth, a flame, and a column.

    The Leadership Alliance

    “Collaborating with Justin has consistently been an outstanding experience. He has a deep understanding of our mission, which enables him to deliver results that often exceed our expectations. When we approached him with our rebranding initiative, he presented a range of innovative and compelling suggestions that truly captured the essence of our brand.”

    – Maria DoVale, Communications and Events Specialist

    view project
  • Multiple blue cards with the logo and text 'Blue Institute' and 'Institute Labs' pattern.

    Blue Institute

    “Justin has been working with us to redesign and rebrand the logo family for the Blue Institute — brining together our mission, vision, and programming execution. He is a master at his craft because he easily brings everything together in a succinct and visually engaging way.”

    – Judith Underwood, Founder

    view project
  • Two women smiling outdoors, wearing sunglasses and gray t-shirts with 'Second Serve Resale' logo, with one woman wearing a large sunhat and a volunteer badge.

    Second Serve

    “Justin led me to authentic brand for my nonprofit through a fun and efficient process. He was professional but definitely down to earth and listened to my ideas and feedback to create a custom design asset package.”

    – Amy Hebb, Founder

    view project
  • Close-up of a person wearing a light-colored hoodie with a logo that reads 'other full' and 'Faith Community Church' at the bottom.

    Faith Community Church

    “Our church had undergone years of change, and we knew it was time to bring greater clarity to our mission and vision. Justin was the perfect partner to help us do that. He guided us through a thoughtful, collaborative process that resulted in clear and unified language around our purpose, direction, and values—along with a refreshed brand that truly represents who we are.”

    – Dexley Dorcely, Senior Pastor

    VIEW PROJECT
  • A person wearing a black cap with 'ACS' logo and a shield symbol, seen from above, with their hands adjusting the cap, dressed in a black leather jacket and light hoodie.

    Advanced Comfort Systems

    “Justin as a person is welcoming and humble. Justin as the designer, is badass. From start to finish, there was no confusion, no stress, and no hidden fine print. He always delivered from the ideas we presented, making us feel more connected to the final product.”

    – Jillian Perry, Marketing Director

    view project
  • A digital logo with the letters 'T' and 'B' enclosed in a shield outline, displayed on a blue background.

    Brady Law

    “We wanted a fresh and different website for our practice that would stand out from other [law firm] websites. We met with Justin and knew during our initial meeting that he was the person for our project — he was always responsive and the entire process was a pleasure. I could not be happier with the results. More importantly, the feedback from people about the website has been amazingly positive.”

    – Steven Brady, Partner

    view project
view all work

Strategize with a pirate.

Are there advantages to working with a pirate to develop your authentic brand? Absolutely!

see the advantages
Insights About Branding, Design, and Marketing
Start With the End: What I Learned in the Goldman Sachs 10KSB Program
Start With the End: What I Learned in the Goldman Sachs 10KSB Program

The Goldman Sachs 10KSB program taught me a lot about growing a business. The most important lesson had nothing to do with revenue.

How I learned to tie my shoes
How I learned to tie my shoes

After five decades of tying my shoes the same way, I learned a new method. I felt like an idiot at first, but this simple act taught me why "We've always done it this way" kills brands.

White Space Is Not Empty Space
White Space Is Not Empty Space

Think white space is just empty space? Discover why that "blank" area on the page isn't an oversight, why less is really more, and why your designer keeps resisting requests to "fill that space with something."

About

25+ years as a professional designer. 15+ years as a pirate. Since both of these pursuits bring me joy, I decided to blend them together in order to help other entrepreneurs become more authentic and discover their true brand.

there’s more to the story…