After earning a BFA from Rhode Island School of Design, my first job was roofing houses — a humbling experience and an important step in my personal growth. I eventually landed a position as a graphic designer and have spent the past 25+ years developing my skills in print and web design, branding, identity development, art direction, and design strategy. I was the Creative Director for a web development company for several years before starting my own design and branding agency in 2016.
As a designer and brand specialist, I focus on helping businesses be clear, strong, and consistent in their visual communication.
I'm not a native Rhode Islander but I've lived here long enough that I now give directions by where landmarks used to be. My wife, also a RISD grad, and I live in Providence and spend weekends indulging in our passions: yard sales and historical re-enactment as pirates.
The story behind the pirate
My neighbor, who has been a historical reenactor since the 70’s, came over one day and asked, “Hey, do you want to be a pirate?” An unusual question that started my journey to becoming a historical reenactor representing the Golden Age of Piracy (1690-1730). I love being a pirate but, until recently, I never considered incorporating this part of my life into my brand.
Being an entrepreneur is certainly an exciting and risky adventure and, if I’m telling my clients to be authentic and distinguish themselves in the marketplace, I should practice what I preach.
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One of my side hustles is co-host of The Marketing Essentials Podcast, which provides essential marketing and branding advice to small business owners. My fellow hosts, Bill and Alicia, and I discuss things that are near and dear to our hearts like photography, branding, social media, and where to find the best clam cakes in Rhode Island (Iggy’s, of course).