A brand is more than just a logo. It’s the message that’s communicated every time someone interacts with you, your product, or your service. So it’s important to be authentic to who you are and project a clear, consistent, and compelling message.
Is it time for a rebrand?
You’re a start-up without any brand at all
You’ve been in business for a few years and the $100 logo you started with needs to be replaced with a professional brand identity
There have been changes in your company mission or focus and it’s time for a brand refresh
Advanced Comfort Systems | Rebrand
Blue Institute | Brand Refresh
The Spark Social | Brand Design
The Process
We start with developing your brand strategy, which consists of your organization’s mission, vision, and values.
Mission - your “why,” your purpose and the reason your organization exists
Vision - where your organization is headed (destination) and the change it will have on your community and the world
Values - the non-negotiable guiding principles of your organization
The brand strategy provides the foundation for your brand identity, which involves delivering not just a logo, but a professional identity system that can be applied across various applications and scale as your organization changes and evolves.
Faith Community Church | Rebrand
Second Serve Resale | Rebrand
Leadership Alliance | Brand Refresh
“Justin has been working with us to redesign and rebrand the logo family for the Blue Institute — bringing together our mission, vision, and programming execution. He is a master at his craft because he easily brings everything together in a succinct and visually engaging way.”