Creative Brand Development

A brand is more than just a logo. It’s the message that’s communicated every time someone interacts with you, your product, or your service. So it’s important to be authentic to who you are and project a clear, consistent, and compelling message.


Is it time for a rebrand?

  • You’re a start-up without any brand at all

  • You’ve been in business for a few years and the $100 logo you started with needs to be replaced with a professional brand identity

  • There have been changes in your company mission or focus and it’s time for a brand refresh

Person wearing a gray hoodie and black leather jacket resting their head against an orange wall, wearing a blue baseball cap with a yellow and white "ACS" logo and a graduation cap symbol.

Advanced Comfort Systems | Rebrand

Multiple business cards with varying shades of blue, featuring the logo and name of 'Blue Institute' and 'Institute Labs,' arranged in a pattern.

Blue Institute | Brand Refresh

A white mug with a colorful explosion graphic and the text 'the spark social' held by two hands, one with rings.

The Spark Social | Brand Design

Let's start a conversation about your brand
Let's start a conversation about your brand

The Process

We start with developing your brand strategy, which consists of your organization’s mission, vision, and values.

  • Mission - your “why,” your purpose and the reason your organization exists

  • Vision - where your organization is headed (destination) and the change it will have on your community and the world

  • Values - the non-negotiable and guiding principles of your organization

The brand strategy provides the foundation for your brand identity, which involves delivering not just a logo, but a professional identity system that can be applied across various applications and scale as your organization changes and evolves.

Young woman with curly hair, sunglasses, and a purple T-shirt with the words "MISFITS MAKE FAMILY" and logo of Faith Community Church, standing outdoors in front of a white curved wall.

Faith Community Church | Rebrand

A cardboard box with a printed logo and text that reads, 'Your Clothes • Your Cause', 'Second Serve', and 'Resale'. The box is filled with coiled rope handles and appears to be part of a donation or resale initiative.

Second Serve Resale | Rebrand

Two business cards, one for Maria Sánchez-Dovale, communications and events specialist, with black, white, and gold colors, and the other for The Leadership Alliance, with gold background and white text, logo, and address.

Leadership Alliance | Brand Refresh

Let's start a conversation about your brand
Let's start a conversation about your brand

Justin as a person is welcoming and humble. Justin as the designer, is badass. From start to finish, there was no confusion, no stress, and no hidden fine print. He always delivered from the ideas we presented, making us feel more connected to the final product. Overall, the process could not have gone any smoother!

Jillian Perry
Operations Manager, Advanced Comfort Systems

Our church had undergone years of change, and we knew it was time to bring greater clarity to our mission and vision. Justin was the perfect partner to help us do that. He guided us through a thoughtful, collaborative process that resulted in clear and unified language — along with a refreshed brand that truly represents who we are.

Dexley Dorcely
Senior Pastor, Faith Community Church

Justin worked with us to redesign and rebrand the logo family for the Blue Institute — bringing together our mission, vision, and programming execution. He is a master at his craft because he easily brings everything together in a succinct and visually engaging way.

Judith Underwood
CEO, Blue Institute