This video is an excerpt from a presentation I gave to a group of micro business owners about the foundational elements of a strong brand message. It’s a peek into the process I guide my clients through to help them develop their mission, vision, and values.
Read MoreCore values are not supposed to be a list of dead nouns painted on a wall. They are calls-to-action for your employees and an emotional point of connection for your customers. Values are verbs.
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