Frederick Douglass was a brand pioneer who used the power of photography to further the cause of anti-slavery, anti-racism, and promote human dignity for all.

My final year of art school brought two notable people into my life. One of them is my wife of 31 years. The other is Colin, a classmate I lost contact with after graduation but recently reconnected.

StoneCycling.com is a great example of the subtle decisions that can make or break a marketing website: visual design, user flow, and good writing.

I’ve noticed an unfortunate design trend in RVs. From trailers to luxury motor coaches it’s nothing but swooshes, swirls, and whorls as far as the eye can see. This is just lazy design. And it needs to stop.

Image-generating AI tools like MidJourney and DALL-E have been gaining a lot of attention recently but are they sophisticated enough to eventually replace designers and illustrators?

Rebranding can often be anxiety-inducing for a business owner who has a lot of emotional equity invested in their logo. But sometimes a complete rebrand is not necessary — a brand refresh will do the trick!

You know you need a brand but have no idea how it’s going to happen. It’s like standing on the gym mat and wondering, “how in the world am I going to pull off a backflip?” This is where I come in.

A perfectly polished Instagram feed or 7,000 followers on Twitter is great. But what is your personal brand as it relates to how you treat others? Are you perceived as a sweetheart or a schmuck?

Has the flame of romance you once had with your brand dwindled into embers? Are you ready to move on to a more mature brand relationship? The process of discovering if you still love your brand is easier than you think.

I recently sat down with my friend and marketing guru, Jessica Kerrigan, to talk about some simple changes you can make to your website content and create a more effective marketing tool.

You may be preparing to update your company’s brand or website and are ready to hire a designer to help you tackle this important task. But where do you start? And how do you find a competent designer?

Discovering your brand can be a big, scary endeavor. You know a strong brand is a real asset to your business but you might be wondering, “Where do I begin?”