If your brand is comprised of a $50 logo and some cheap businesses cards from an online vendor, you don’t really have a brand. A quality brand requires you to know why your business exists, where it’s going, and be able to clearly communicate that to the world.Read More
Some entrepreneurs and small business owners will buy a $25 logo from an online catalog to represent their brand. Your brand speaks about who you are and the value you bring to the world so it’s definitely worth more than a cheap pair of sneakers, right?Read More
I hesitated to incorporate the pirate side into my brand for over a year. It took a catalyst (literally) and a lot of coaxing to help me overcome my fear and embrace the pirate.Read More
Your logo is the face of your company and also provides a clue to what it might be like to use your company’s services. Here's the story of how I (literally) designed a face for a friend of mine’s photography business.