There’s a storm right now called the Corona pandemic but it will pass eventually and there are opportunities on the other side. Now is the time to plan for those opportunities by focusing on your brand message so, in the spirit of love, I’m offering free strategy help.

Despite most graphic designers needing a healthy dose of humility, design can play a role in communicating important (and sometimes complex) information which can save lives.

You don’t develop a visual brand because you want to make something beautiful. You build it to communicate a message.

Core values are not supposed to be a list of dead nouns painted on a wall. They are calls-to-action for your employees and an emotional point of connection for your customers. Values are verbs.

I had never heard of a multipotentialite until a week ago. Now I realize that am I one. And you could be, too.

If your brand is comprised of a $50 logo and some cheap businesses cards from an online vendor, you don’t really have a brand.

In order to discover your true brand you need to develop the three different components that comprise it: the message, the face, and the voice.

Some entrepreneurs will buy a $25 logo from an online catalog to represent their brand. Your brand speaks about who you are and the value you bring to the world, so it’s worth more than a cheap pair of sneakers, right?

I hesitated to incorporate the pirate side into my brand for over a year. It took a catalyst (literally) and a lot of coaxing to help me overcome my fear and embrace the pirate.

A little humility goes a long way, especially when it comes to dealing with difficult clients, unfamiliar situations, and my own incompetence.

Your logo is the face of your company and also provides a clue to what it might be like to use your company’s services. Here's the story of how I (literally) designed a face for a friend of mine’s photography business.

Awards are great. But they don’t mean a thing if your website confuses and frustrates visitors. I’ve reviewed three award-winning sites to see if they pass my simple UX test.