Your brand has many touch points, but one of the most persistent ones is your email signature. Here are some tips on how to keep it short, concise, and effective.

You’re probably sitting on a hoard of gold right now in the form of client testimonials. And the time to spend is now! Here’s how to leverage this important marketing tool and spread the value of your brand.

The next time you’re asked who your perfect client is, tell them it’s someone who paid $105 for a $10 repair and was grateful for it.

A Unique Value Proposition (UVP) is an essential part of your brand and marketing strategy. Without a compelling UVP, you’re marketing to everyone and attracting no one.

If you’re using quarantine-imposed downtime to polish up your branding or rework your marketing strategy perhaps it's time to step away from the screen and sit down with a pencil and paper.

There’s a storm right now called the Corona pandemic but it will pass eventually and there are opportunities on the other side. Now is the time to plan for those opportunities by focusing on your brand message so, in the spirit of love, I’m offering free strategy help.

Despite most graphic designers needing a healthy dose of humility, design can play a role in communicating important (and sometimes complex) information which can save lives.

You don’t develop a visual brand because you want to make something beautiful. You build it to communicate a message.

Core values are not supposed to be a list of dead nouns painted on a wall. They are calls-to-action for your employees and an emotional point of connection for your customers. Values are verbs.

I had never heard of a multipotentialite until a week ago. Now I realize that am I one. And you could be, too.

If your brand is comprised of a $50 logo and some cheap businesses cards from an online vendor, you don’t really have a brand.

In order to discover your true brand you need to develop the three different components that comprise it: the message, the face, and the voice.