Rhode Island Brand Development
Your logo is not a brand. It goes beyond that. It’s how someone experiences your company, your product, or your service and the message that’s communicated. That message needs to be authentic to who you are — as well as being clear, consistent, and compelling.
Time for a rebrand?
You’re a start-up that needs a brand
You’ve been in business for three years and the $200 logo your nephew designed needs to be replaced with a professional brand identity
Your company’s mission or focus has shifted over time and you need a refreshed brand to reflect those changes
W. Parmentier Photography | Brand Refresh
Bug Light Bookkeeping | Brand Refresh
Primal PTSM | Brand Design
The Process
The first step is developing your brand strategy, encompassing your organization’s mission, vision, and values.
Mission - this is your “why,” the reason your organization exists
Vision - where do you see your organization in 10 years? This is your destination and the impact it will have on your community, your region, and beyond
Values - these are the non-negotiable principles that act as filters sifting the “good enough” business decisions from the great ones
Brand strategy provides a foundation for your brand identity, a professionally designed system that includes multiple versions of your logo, a complete color palette, typography recommendations and guidance for imagery. A comprehensive brand guide that ensures your brand is consistently applied across all of your marketing channels.
Brady Law | Rebrand
Second Serve Resale | Rebrand
Megan Ercolani, CPA | Rebrand
“Justin did an amazing job on my website and new logo. He was really great to work with and very patient while I was figuring out my overall brand and the message. He asks for feedback and comments during the whole process, which made me feel really involved. Justin made sure we got the messaging right and that the website and branding really fit my personality.”