I recently sat down with my friend and marketing guru, Jessica Kerrigan, to talk about some simple changes you can make to your website content and create a more effective marketing tool.

You may be preparing to update your company’s brand or website and are ready to hire a designer to help you tackle this important task. But where do you start? And how do you find a competent designer?

Discovering your brand can be a big, scary endeavor. You know a strong brand is a real asset to your business but you might be wondering, “Where do I begin?”

I don’t often write product reviews but Loom has significantly changed the way I work so I must share the love. If you’ve never heard of this easy-to-use productivity tool, keep reading.

Do you wish your blog post images were more engaging and drew the reader into the text? Check out my six steps for selecting and composing great images for your writing.

Modern build-it-yourself platforms promise that you can build a beautiful and professional-looking website in an afternoon and be well on your way to marketing nirvana by dinner time. This is not true.

I hosted a workshop on how to develop an authentic brand, even in the midst of pandemic-era marketing. Of course, I also took the opportunity to talk about how I discovered my own authentic brand, the pirate.

2020 has left all of us traumatized in one way or another but we’re still trying to convince ourselves we’re okay. I’m guilty of parroting, “I’m okay.” when someone asks how I’m doing. But I’m not okay.

This video is an excerpt from a presentation I gave to a group of micro business owners about the foundational elements of a strong brand message. It’s a peek into the process I guide my clients through to help them develop their mission, vision, and values.

For some businesses owners their logo has deep personal meaning, so when the owner of Bug Light Bookkeeping asked me to redesign her logo, I wanted to make sure I honored its legacy while also giving Cathy an updated visual identity that could scale with her business into the future.

Swooshes. You’ve seen them everywhere. A random design element inserted above, below, or encircling a corporate logo. Do they add any value to your brand message?

Developing a mission statement for your organization doesn’t have to be an impossible or intimidating task. But it does require time and effort. And sometimes it requires a helpful guide, like me.